Social Media Marketing
Social Media Marketing Writing & Design
At Toucan Design, we use an integrated social media strategy. We develop customized strategies based on your social media marketing goals and resources. The strategies focus on the execution of content creation, engagement, community management, best practices, brand monitoring, and sentiment analysis.
Social Media Marketing Services
Social Media Marketing Company who follow a personalized strategic approach to the creation of content for your brand. All our social media campaigns are focused on delivering value, inspiration, information, and education, and giving your target audience reasons to follow and/or engage with you.
We know that social media is about being ‘social’ and not ‘selling’. And that is where we have been successful in developing and providing personalized social media marketing strategies and solutions to our clients.
When it comes to matching pace with your target audience and the platforms they spend time on, your brand must become a content creator. Our efforts are persistently focused on relevancy and authenticity to generate genuine social engagement.
Social Media Platforms We Market
Our team shares the beauty of everyday moments with new customers on Instagram. We post Fun Videos. Share Your Stories. Express Yourself. Create Cool Videos. Share With Friends. Share Your Photos daily.
We post daily to Facebook, a social media website which allows users to connect with new customers, work colleagues or people they don’t know, online. It allows users to share your pictures, music, videos, & articles.
We help you engage with new customers on the Twitter platform. From breaking news and entertainment to sports and politics, new potential customers get the full story with all the live commentary.
Engage with over 750 million+ members. We manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
Enable saving and discovery of information like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.
How It Works
Daily Social Media Design
We develop a daily social media calendar, and design and post content to your Instagram, Facebook, Twitter, and/or LinkedIn accounts.
We offer multiple social media marketing service packages to fit your business goals and needs. Furthermore, we have dedicated and expert graphic design and social media content development teams that create daily content and post it to your social media accounts.
Daily Social Media Strategy
We also develop and implement daily social media strategies to build engagement. This can be in the form of likes, shares, promotional posts, and relationship development.
Following a more integrated marketing approach, we focus on sending out a consistent message across different social media platforms.
Daily Social Media Engagement
We promote engaging and targeted social media posts, rotating them across your social media accounts on your schedule. This includes your targeted messages including special events, offers, coupons, and more.
You will stay in control over the messaging while being guided by our expertise and experience.
The Types of Posts We Employ
Like Drivers
Posts that encourage people to leave a comment or that promote conversation, so subscribers see more posts in general.
We create daily social media posts that encourage users to engage. They are highly likely to leave a like or comment and engage in a conversation. This contributes to the algorithm to improve the visibility of the posts.
Like generators are important part of our social media strategy and are especially relied upon when our clients have low followership. While ‘likes’ are seen as a low-value form of engagement by the algorithms, it is a powerful strategy to invite and encourage post-likers to transform into page-likers.
- There is a stronger emphasis on best-performing posts which are perfect for boosting
- The posts can include images, stories, or quotes with inspirational, uplifting, or humorous messages
Comment Drivers
These types of post are generic “feel good” image or video posts that are super-easy to “comment” and move on.
- Trivia questions, quizzes, & surveys
- Quote this image
- This or That?
- Posts with fill in the blanks
- Open-ended questions
The goal is to boost engagement levels. The strategy can also include measures to invite commenters to become account or channel fans or followers. With this strategy, there is a greater emphasis on the best-performing posts.
Share Drivers
Generic posts with calls-to-action to share post for increased exposure & likes.
- Share-drivers generate the best results when there is low social media followership
- Identifying and boosting the best-performing posts
- Targeting and rewarding the sharers
Some effective ways to add value to the posts and drive shares include the addition of videos, infographics, images, linking to relevant/useful content on your website, and external resource linking.
Some of the more effective strategies for share-generating posts include:
- Share to make a difference
- Share if you agree
- Share to a friend who is/has ______
- Share something to a friend’s timeline to make their day more special
Let Toucan Design take care of writing social media content for your business.
Web Traffic Drivers
Any partial content from your website that leaves followers wanting more. What they should want is more content they can only get from your website.
- Creating visuals that complement your post content
- Reaching your audience when they are most active
- Writing better CTAs
- Using hashtags to boost visibility
- Make it easy to share your content
- Audience engagement
A web traffic generation strategy is not just focused on driving your existing followers to your webpages, but also on enabling them to share your content and pages and drive additional traffic. Over the years, Toucan Design has mastered the art of engaging new potential customers.
Relationship Builders
Public posts to praise or promote a person with whom you want to build a relationship.
- Showing appreciation to customers through contests, promotions, giveaways, and coupons. Contests and giveaways create excellent social media marketing opportunities, further generating lots of buzz and placing your brand on top of everyday trending lists.
- Responding to all online reviews, including positive and negative ones.
- Public posts for praising/promoting followers or customers who are ideal candidates for brand relationship building. Such posts are used sparingly to maintain their potency and effectiveness. They generate higher impact and target influencers and referral sources.
Consistency is the key to building customer relationships and our team provides professional daily design and posting services.
Credibility Builders
These have low engagement, but demonstrate & position you as an expert.
- This strategy is more important and effective for high complexity businesses or brands with low trust.
- The posts work better with mentions or questions for generating referrals.
- These posts are never boosted to ensure value proposition.
Some of the key strategies used for credibility building posts include:
- Following a consistent and well-planned posting schedule
- Keeping tabs on the competition and current trends
- Experimenting with your content
Presence Builders
Post meant to have no significant engagement but demonstrate high levels of activity to increase visibility.
Visual posts, without or without text are common examples. This includes images and memes that are humorous, trending, ironic, and relevant to your business. We will create an editorial schedule and keep the content fresh to maintain interest.
Promotional Posts
Any post that promotes a product, service, event, etc. Often, without directly asking for the sale.
- Attracting new customers
- Building brand loyalty
- Driving leads & sales
Our promotional posts are creatively versatile and perfect for boosting. We constantly test the success of these posts to make adjustments. We specialize in creating graphics that help maintain consistency in your social media branding with your company’s brand. Our experienced and qualified team can take over the burden of designing and writing social media posts for your business or professional practice.
Social Media Marketing Monthly Offerings
3 packages offered to fit your companies posting needs. Our team designs and writes daily to your Facebook, Instagram, Twitter, LinkedIn and Pinterest social media accounts.
Daily Posting
We post to the social media platform of your choice!-
1 daily post
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7 days a week
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365 days a year
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English or Spanish
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Network of your choiceFacebook, Instagram,Twitter, LinkedIn, or Pinterest
Add Another Network
Add any additional network of your choice!-
Additional network of your choice
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Add 1 of the 4 networks
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Facebook, Twitter, LinkedIn, or Pinterest
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Want more networks? See our 3 network pacakge special!
3 Social Media Networks
We post to 3 social media platforms of your choice!-
1 daily post to 3 networks
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7 days a week
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365 days a year
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English or Spanish
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3 networks of your choiceFacebook, Instagram,Twitter, LinkedIn, or Pinterest
