Client: O’Neil, Lee + West

Industry: Insurance

Project Scope

Branding / Re-brand
Logo Design
Print Design
Web Design
WordPress Design
Search Engine Optimization (SEO)
Content Managed Systems (CMS)
Offset Printing
Direct Mail

Overview

O’Neil, Lee + West is an insurance-focused brand serving personal and commercial insurance markets with a need for strong, consistent marketing across print and digital channels. Toucan Design supported the company through branding, logo design, publication advertising, direct mail, and website design, helping create a more unified and professional brand presence. The project brought together multiple client-facing materials into a cohesive system designed to support visibility, credibility, and ongoing outreach.

Challenge

A key challenge for O’Neil, Lee + West was presenting a broad insurance offering in a way that felt clear, trustworthy, and visually polished across several marketing platforms. Insurance is a relationship-driven industry where credibility and communication matter, and the company needed branding and materials that could help reinforce confidence with both personal and commercial audiences. The work also needed to remain consistent across advertising, direct mail, and the website so that every touchpoint supported the same professional brand impression.

Solution

Toucan Design developed a cohesive marketing and brand system for O’Neil, Lee + West that extended from visual identity into print campaigns and web presentation. The branding helped establish a cleaner and more professional look, while publication advertising and direct mail pieces supported targeted outreach with more consistent messaging and design. The website carried that identity forward online, giving the company a stronger digital presence and a more complete platform for communicating its services. Together, these elements helped position O’Neil, Lee + West as a polished and dependable insurance brand.