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The Park Apartments metal sign design with red background and apartment branding

Client: The Park Apartments

Industry:

Apartment, Housing, Rentals

Project Scope

Logo Design
Print Design
Web Design
Display Design
Offset Printing
Direct Mail

Overview

The Park Apartments is a housing and apartment community brand that needed a cohesive presentation across both leasing-focused marketing and digital outreach. Toucan Design supported the property through logo design, print design, web design, WordPress development, offset printing, and direct mail, helping create a stronger and more unified brand presence. The project was developed to support the property’s visibility, reinforce its identity, and improve how it connected with prospective residents across print and online channels.

Challenge

A key challenge for The Park Apartments was creating a brand experience that felt polished, welcoming, and consistent across multiple resident-facing touchpoints. In the apartment and rental market, first impressions matter, and the property needed branding and marketing materials that could help it stand out while clearly communicating its appeal to potential renters. The website also needed to support a smoother digital experience for users researching the property, viewing information, and moving closer to inquiry or leasing action.

Solution

Toucan Design developed a more cohesive brand and marketing system for The Park Apartments that extended from visual identity into web and print execution. The branding established a stronger look for the property, while the website provided a more professional online presence designed to support apartment marketing and resident interest. Print materials, offset printing, and direct mail further extended the brand into local outreach efforts, giving The Park Apartments a more complete set of tools for visibility, leasing support, and overall market presentation.

Branding

Apartment Branding Project

The Park Apartments vertical banner signage with red and yellow apartment branding
The Park Apartments exterior signage design with red and yellow brand graphics
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Client Acquisition
0
Projects Completed
The Park Apartments website design displayed on a desktop monitor

Web Design

Project Scope

CMS Web Design
Web Graphic & Advertising Development
Web Site Management
Web Site Maintenance
CSS Management
Search Engine Optimization
Adwords Campaign
The Park Apartments floorplans page shown on tablet for apartment website design
The Park Apartments lobby image shown on tablet for apartment website design

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thepark-winterpark.com

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