Client: SIMCOM Aviation Training
Industry: Aviation
Project Scope
Logo Design
Print Design
Web Design
Search Engine Optimization (SEO)
Adwords Campaign
Display Design
Offset Printing
Direct Mail
Overview
SIMCOM Aviation Training is a specialized aviation training provider serving pilots and flight departments with advanced simulator-based instruction and industry-specific educational resources. Toucan Design supported the brand through logo development, website design, print collateral, direct mail campaign materials, and aviation-focused photography. The project brought together multiple marketing pieces into a more cohesive presentation that reflected the professionalism and technical credibility expected within the aviation industry.Challenge
A key challenge for SIMCOM was presenting a highly specialized training organization in a way that felt polished, trustworthy, and easy to understand across several marketing channels. The company needed a brand presence that could communicate expertise to a discerning audience while supporting both digital engagement and print-based outreach. Because aviation training is a detail-driven market, the visuals and messaging needed to feel professional, accurate, and aligned with the expectations of pilots, aircraft owners, and corporate aviation decision-makers.Solution
Toucan Design developed a unified visual and marketing system that helped SIMCOM communicate its value more effectively across web, print, and direct mail. Branding and logo work established a stronger visual foundation, while the website gave the company a cleaner digital presence for prospective clients seeking information on training programs and services. Supporting print materials, direct mail pieces, and custom aviation photography reinforced the brand with targeted marketing assets tailored to the industry. Together, these elements helped position SIMCOM as a credible and capable training provider in a competitive aviation market.Branding & Logo Design
Simcom Express Recurrent Logo Design
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Client Acquisition
0
Projects Completed
Web Design
Project Scope
CMS Web Design
Web Graphic & Advertising Development
Web Site Management
Web Site Maintenance
CSS Management
Search Engine Optimization
Adwords Campaign
Project Scope
Direct Mail
Postcards
Sell Sheets
Presentation Folders
Business Cards
Letterheads
Envelopes
Publication Design
Publication Advertising
Direct Mail Marketing Campaigns / Direct Mail Postcards