Featured Way Back When Client | 1992
Client: Holiday Inn Lake Buena Vista
Maingate At Universal Studios, Florida
Industry: Hotel
Project Scope
Branding
Character Design
Logo Design
Print Design
Menu Design
Graphic Design
Sign Design
Offset Printing
Location Photography
Overview
Holiday Inn Lake Buena Vista was another early Toucan Design client, with the relationship dating back to 1996. Located in the heart of Orlando’s tourism corridor near the Disney area, the property benefited from Toucan’s experience working in hospitality and destination marketing within one of the most competitive travel markets in the country. Toucan Design supported the hotel through branding, logo and character design, print design, menu design, ad development, offset printing, and location photography, helping create promotional materials tailored to both the resort experience and the surrounding tourism environment.Challenge
Marketing a hotel in the Lake Buena Vista and Disney-area tourism market requires strong visual appeal and the ability to stand out in a space crowded with hospitality options competing for visitor attention. The challenge for Holiday Inn Lake Buena Vista was to create memorable, family-friendly marketing materials that could capture the energy of the destination while also reinforcing the property’s unique identity. The work needed to support multiple promotional uses, from brochures and print pieces to branded characters and advertising, all while speaking effectively to leisure travelers visiting the Orlando area.Solution
Toucan Design delivered a range of creative services for Holiday Inn Lake Buena Vista that helped the property market itself more effectively within the Disney-area tourism landscape. From character design and branding to print collateral, advertising, and photography, the work was developed to support a more engaging and recognizable promotional presence. The long-standing relationship, dating back to 1996, also reflects Toucan Design’s roots in Orlando-area tourism marketing and its ability to serve hospitality clients with creative tailored to one of the region’s most important industries.Print Design & Printing
Hotel Marketing
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Client Acquisition
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