RE/MAX Exclusive Collection logo design with dark luxury real estate brand styling

Client: RE/MAX Exclusive Collection

Industry: Real Estate

Project Scope

Branding
Logo Design
Print Design
Web Design
Publication Advertising Design
Offset Printing
Location Photography
Real Estate Photography
Direct Mail
Email Campaigns

Overview

RE/MAX Exclusive Collection is a real estate brand that required a broad range of creative support across branding, web, print, direct mail, and photography. Toucan Design supported the company through logo design, website design, print collateral, listing materials, direct mail campaigns, and real estate photography, helping create a more cohesive and professional marketing presence. The project was designed to support the brand across multiple client-facing channels while reinforcing a polished image within the high-end residential real estate market.

Challenge

A key challenge for RE/MAX Exclusive Collection was maintaining a consistent and upscale brand presentation across a wide variety of marketing materials. Real estate marketing depends heavily on trust, visual quality, and strong first impressions, and the company needed assets that could work effectively across websites, listing pieces, direct mail, and property promotion. The materials also needed to balance brand consistency with enough flexibility to support different homes, agents, and marketing campaigns without losing a professional, recognizable identity.

Solution

Toucan Design developed a cohesive marketing system for RE/MAX Exclusive Collection that extended from branding and web design into print, direct mail, and real estate photography. The visual identity provided a stronger and more refined foundation, while the website and printed materials helped support listings and brand communication in a more polished format. Photography further strengthened the presentation of properties and office-related materials, giving the brand a more complete and professional set of tools for ongoing real estate marketing.

Branding & Logo Design

Real Estate Company Logo Design

RE/MAX Exclusive Collection branded polo shirt with embroidered logo design
RE/MAX Exclusive Collection branded coffee mug with luxury real estate logo design
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Client Acquisition
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Projects Completed
RE/MAX Exclusive Collection website design displayed on a laptop screen

Web Design

Project Scope

CMS Web Design
Responsive Web Design
Web Graphic & Advertising Development
Website Management
Website Maintenance
CSS Management
RE/MAX Exclusive Collection homepage website design displayed on a desktop monitor
RE/MAX Exclusive Collection property details website design displayed on a desktop monitor
RE/MAX Exclusive Collection luxury homes website design displayed on a desktop monitor
RE/MAX Exclusive Collection community website page displayed on a desktop monitor
RE/MAX Exclusive Collection direct mail flyer design with luxury real estate branding

Print

Project Scope

Sales Flyers
Brochures
Direct Mail
Postcards
Sell Sheets
Presentation Folders
Business Cards
Letterheads
Envelopes
Publication Design

Direct Mail Campaigns

Flyers and Brochures
RE/MAX Exclusive Collection direct mail flyer design shown as printed real estate marketing
RE/MAX Exclusive Collection direct mail flyer displayed as an open printed brochur
RE/MAX Exclusive Collection tri-fold mailer design with colorful real estate marketing layout
RE/MAX Exclusive Collection tri-fold mailer design with colorful real estate marketing layout

Real Estate Marketing

Real Estate Flyers
RE/MAX Exclusive Collection real estate flyer design shown as a printed brochure layout
RE/MAX Exclusive Collection real estate flyer design displayed as printed marketing materials
RE/MAX Exclusive Collection Orlando realtor flyer layout displayed as a printed brochure
RE/MAX Exclusive Collection Orlando realtor flyer design shown as printed marketing materials

Direct Mail Campaigns

Postcards
RE/MAX Exclusive Collection postcard campaign design with blue real estate brand styling
RE/MAX Exclusive Collection postcard campaign shown as a printed real estate mailer
RE/MAX Exclusive Collection postcard campaign design with property marketing layout
RE/MAX Exclusive Collection postcard campaign design with luxury real estate branding
RE/MAX Exclusive Collection postcard campaign design displayed as printed direct mail
RE/MAX Exclusive Collection postcard campaign design with bold red real estate branding
RE/MAX Exclusive Collection postcard design displayed as a luxury real estate marketing piece
RE/MAX Exclusive Collection postcard design with blue luxury real estate marketing layout

Location Photography / Real Estate Photography

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