Lansing charter Michigan Social Media Marketing

At Toucan Design, we use an integrated social media strategy. We develop customized strategies based on your Lansing charter Michigan social media marketing goals and resources. The strategies focus on the execution of content creation, engagement, community management, best practices, brand monitoring, and sentiment analysis.

Lansing charter Michigan Social Media Marketing Personalized Approach

 

We follow a personalized strategic approach to the creation of content for your brand. All our social media campaigns are focused on delivering value, inspiration, information, and education, and giving your target audience reasons to follow and/or engage with you.

We know that social media is about being ‘social’ and not ‘selling’. And that is where we have been successful in developing and providing personalized Lansing charter Michigan social media marketing strategies and solutions to our clients.

When it comes to matching pace with your Ingham County target audience and the platforms they spend time on, your brand must become a content creator. Our efforts are persistently focused on relevancy and authenticity to generate genuine social engagement.

Daily Lansing charter Michigan Social Media Design

We develop a daily social media calendar, and design and post content to your Instagram, Facebook, Twitter, and/or LinkedIn accounts.

Daily Social Media Strategy

We also develop and implement daily social media strategies to build engagement. This can be in the form of likes, shares, promotional posts, and relationship development. Following a more integrated marketing approach, we focus on sending out a consistent message across different social media platforms.

Daily Social Media Engagement

We promote engaging and targeted social media posts, rotating them across your social media accounts on your schedule. This includes your targeted messages including special events, offers, coupons, and more. You will stay in control over the messaging while being guided by our expertise and experience.

We offer multiple Lansing charter Michigan social media marketing Ingham County service packages to fit your business goals and needs. We have dedicated and expert graphic design and social media content development teams that create daily content and post it to your social media accounts.

 

 

Social Media Platforms We Market

 

Instagram

Our team shares the beauty of everyday moments with new customers on Instagram. We post Fun Videos. Share Your Stories. Express Yourself. Create Cool Videos. Share With Friends. Share Your Photos daily.

Facebook

We post daily to Facebook, a social media website which allows users to connect with new customers, work colleagues or people they don’t know, online. It allows users to share your pictures, music, videos, & articles.

Twitter

We help you engage with new customers on the Twitter platform. From breaking news and entertainment to sports and politics, new potential customers get the full story with all the live commentary.

LinkedIn

Engage with over 750 million+ members | We manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

 

The Types of Lansing charter Michigan Social Media Posts We Develop

 

LIKE GENERATORS

We create Lansing charter Social Media Marketing daily social media posts that encourage users to engage. They are highly likely to leave a like or comment and engage in a conversation. This contributes to the algorithm to improve the visibility of the posts.

Like generators are an important part of our social media strategy and are especially relied upon when our clients have low followership. While ‘likes’ are seen as a low-value form of engagement by the algorithms, it is a powerful strategy to invite and encourage post-likers to transform into page-likers.

• There is a stronger emphasis on best-performing posts, which are perfect for boosting
• The posts can include images, stories, or quotes with inspirational, uplifting, or humorous messages

COMMENT GENERATORS

Such social media posts include feel-good images or video content that deserve a quick comment from users. We follow this social media strategy on accounts or channels that have at least a medium-sized following. Some of the more effective and more engaging examples of such posts include:

• Trivia questions, quizzes, & surveys
• Quote this image
• This or That?
• Posts with fill in the blanks
• Open-ended questions

The goal is to boost engagement levels. The strategy can also include measures to invite commenters to become account or channel fans or followers. With this strategy, there is a greater emphasis on the best-performing posts.

SHARE GENERATORS

We develop social media sharing strategies involving posts with compelling calls-to-action (CTA) for sharing the posts. This further leads to growth in exposure and likes. Some of the key features of our share-driver strategies are as follows:

• Share-drivers generate the best results when there is low social media followership
• Identifying and boosting the best-performing posts
• Targeting and rewarding the sharers

Some effective ways to add value to the posts and drive shares include the addition of videos, infographics, images, linking to relevant/useful content on your website, and external resource linking.

Some of the more effective strategies for share-generating posts include:

• Share to make a difference
• Share if you agree
• Share to a friend who is/has ______
• Share something to a friend’s timeline to make their day more special

Let Toucan Design take care of writing social media content for your business.

 

 

WEB TRAFFIC GENERATORS

Sharing brief excerpts from your website on your social media accounts can leave your followers wanting more. We create social media strategies to generate website traffic. This includes guiding them to get the whole content by visiting your website. This begins by ensuring your website is optimized, boosting visibility, and brand awareness. Some of the more effective web traffic generating strategies include:

• Creating visuals that complement your post content
• Reaching your audience when they are most active
• Writing better CTAs
• Using hashtags to boost visibility
• Make it easy to share your content
• Audience engagement

A web traffic generation strategy is not just focused on driving your existing followers to your webpages, but also on enabling them to share your content and pages and drive additional traffic. Over the years, Toucan Design has mastered the art of engaging new potential customers.

RELATIONSHIP BUILDERS

We strongly believe that Lansing charter Michigan social media marketing is about being ‘social’. So, relationship building is at the heart of social media marketing. We develop and implement multiple relationship-builder strategies. This includes:

• Showing appreciation to customers through contests, promotions, giveaways, and coupons. Contests and giveaways create excellent Lansing charter Michigan social media marketing opportunities, further generating lots of buzz and placing your brand on top of every day trending lists.
• Responding to all online reviews, including positive and negative ones.
• Public posts for praising/promoting followers or customers who are ideal candidates for brand relationship building. Such posts are used sparingly to maintain their potency and effectiveness. They generate higher impact and target influencers and referral sources.

Consistency is the key to building customer relationships, and our team provides professional daily design and posting services.

CREDIBILITY BUILDERS

Credibility building strategies feature low engagement but place you as an authority in your authority, niche, or field of specialization. We develop your credibility building strategy and respective posts with the following elements in focus:

• This strategy is more important and effective for high complexity businesses or brands with low trust.
• The posts work better with mentions or questions for generating referrals.
• These posts are never boosted to ensure value proposition.

Some of the key strategies used for credibility building posts include:

• Following a consistent and well-planned posting schedule
• Keeping tabs on the competition and current trends
• Experimenting with your content

PRESENCE BUILDERS

Presence builder social media posts are used to demonstrate high levels of activity and to boost visibility. They may not have as much significance in terms of driving engagement. Such posts help maintain your brand/business’ relevance and ensure you appear in your followers’ feed. Only more successful posts qualify for boosting.

Visual posts, without or without text are common examples. This includes images and memes that are humorous, trending, ironic, and relevant to your business. We will create an editorial schedule and keep the content fresh to maintain interest.

PROMOTIONAL POSTS

This social media marketing strategy promotes your product, service, event, or other developments without directly asking for sales. These posts can serve various purposes or goals, including:

• Attracting new customers
• Building brand loyalty
• Driving leads & sales

Our promotional posts are creatively versatile and perfect for boosting. We constantly test the success of these posts to make adjustments. We specialize in creating graphics that help maintain consistency in your social media branding with your company’s brand. Our experienced and qualified team can take over the burden of designing and writing social media posts for your business or professional practice.

 

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