Lincoln Rhode Island Social Media Marketing

Sharing brief excerpts from your website on your social media accounts can leave your followers wanting more. We create social media strategies to generate website traffic. This includes guiding them to get the whole content by visiting your website. This begins by ensuring your website is optimized, boosting visibility, and brand awareness. Some of the more effective web traffic generating strategies include:

• Creating visuals that complement your post content
• Reaching your audience when they are most active
• Writing better CTAs
• Using hashtags to boost visibility
• Make it easy to share your content
• Audience engagement

A web traffic generation strategy is not just focused on driving your existing followers to your webpages, but also on enabling them to share your content and pages and drive additional traffic. Over the years, Toucan Design has mastered the art of engaging new potential customers.

We strongly believe that social media marketing is about being ‘social’. So, relationship building is at the heart of social media marketing. We develop and implement multiple relationship-builder strategies. This includes:

• Showing appreciation to customers through contests, promotions, giveaways, and coupons. Contests and giveaways create excellent social media marketing opportunities, further generating lots of buzz and placing your brand on top of everyday trending lists.
• Responding to all online reviews, including positive and negative ones.
• Public posts for praising/promoting followers or customers who are ideal candidates for brand relationship building. Such posts are used sparingly to maintain their potency and effectiveness. They generate higher impact and target influencers and referral sources.

Consistency is the key to building customer relationships and our team provides professional daily design and posting services.

Credibility building strategies feature low engagement but place you as an authority in your authority, niche, or field of specialization. We develop your credibility building strategy and respective posts with the following elements in focus:

• This strategy is more important and effective for high complexity businesses or brands with low trust.
• The posts work better with mentions or questions for generating referrals.
• These posts are never boosted to ensure value proposition.

Some of the key strategies used for credibility building posts include:

• Following a consistent and well-planned posting schedule
• Keeping tabs on the competition and current trends
• Experimenting with your content

Presence builder social media posts are used to demonstrate high levels of activity and to boost visibility. They may not have as much significance in terms of driving engagement. Such posts help maintain your brand/business’ relevance and ensure you appear in your followers’ feed. Only more successful posts qualify for boosting.

Visual posts, without or without text are common examples. This includes images and memes that are humorous, trending, ironic, and relevant to your business. We will create an editorial schedule and keep the content fresh to maintain interest.

This social media marketing strategy promotes your product, service, event, or other developments without directly asking for sales. These posts can serve various purposes or goals, including:

• Attracting new customers
• Building brand loyalty
• Driving leads & sales

Our promotional posts are creatively versatile and perfect for boosting. We constantly test the success of these posts to make adjustments. We specialize in creating graphics that help maintain consistency in your social media branding with your company’s brand. Our experienced and qualified team can take over the burden of designing and writing social media posts for your business or professional practice.