At Toucan Design, we use an integrated social media strategy. We develop customized strategies based on your Forward Pennsylvania social media marketing goals and resources. The strategies focus on the execution of content creation, engagement, community management, best practices, brand monitoring, and sentiment analysis.
Forward Pennsylvania Social Media Marketing Personalized Approach
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We follow a personalized strategic approach to the creation of content for your brand. All our social media campaigns are focused on delivering value, inspiration, information, and education, and giving your target audience reasons to follow and/or engage with you.
We know that social media is about being ‘social’ and not ‘selling’. And that is where we have been successful in developing and providing personalized Forward Pennsylvania social media marketing strategies and solutions to our clients.
When it comes to matching pace with your Allegheny County target audience and the platforms they spend time on, your brand must become a content creator. Our efforts are persistently focused on relevancy and authenticity to generate genuine social engagement.
How It Works
Social Media Platforms We Market
Our team shares the beauty of everyday moments with new customers on Instagram. We post Fun Videos. Share Your Stories. Express Yourself. Create Cool Videos. Share With Friends. Share Your Photos daily.
We post daily to Facebook, a social media website which allows users to connect with new customers, work colleagues or people they don’t know, online. It allows users to share your pictures, music, videos, & articles.
X (formerly Twitter)
We help you engage with new customers on the X platform. From breaking news and entertainment to sports and politics, new potential customers get the full story with all the live commentary.
Engage with over 750 million+ members. We manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
Enable saving and discovery of information like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.
The Types of Forward Pennsylvania Social Media Posts We Develop
The Types of Posts We Employ
Like Drivers
Posts that encourage people to leave a comment or that promote conversation, so subscribers see more posts in general.
We create daily social media posts that encourage users to engage. They are highly likely to leave a like or comment and engage in a conversation. This contributes to the algorithm to improve the visibility of the posts.
Like generators are important part of our social media strategy and are especially relied upon when our clients have low followership. While ‘likes’ are seen as a low-value form of engagement by the algorithms, it is a powerful strategy to invite and encourage post-likers to transform into page-likers.
- There is a stronger emphasis on best-performing posts which are perfect for boosting
- The posts can include images, stories, or quotes with inspirational, uplifting, or humorous messages
Comment Drivers
These types of post are generic “feel good” image or video posts that are super-easy to “comment” and move on.
- Trivia questions, quizzes, & surveys
- Quote this image
- This or That?
- Posts with fill in the blanks
- Open-ended questions
The goal is to boost engagement levels. The strategy can also include measures to invite commenters to become account or channel fans or followers. With this strategy, there is a greater emphasis on the best-performing posts.
Share Drivers
Generic posts with calls-to-action to share post for increased exposure & likes.
- Share-drivers generate the best results when there is low social media followership
- Identifying and boosting the best-performing posts
- Targeting and rewarding the sharers
Some effective ways to add value to the posts and drive shares include the addition of videos, infographics, images, linking to relevant/useful content on your website, and external resource linking.
Some of the more effective strategies for share-generating posts include:
- Share to make a difference
- Share if you agree
- Share to a friend who is/has ______
- Share something to a friend’s timeline to make their day more special
Let Toucan Design take care of writing social media content for your business.
Web Traffic Drivers
Any partial content from your website that leaves followers wanting more. What they should want is more content they can only get from your website.
- Creating visuals that complement your post content
- Reaching your audience when they are most active
- Writing better CTAs
- Using hashtags to boost visibility
- Make it easy to share your content
- Audience engagement
A web traffic generation strategy is not just focused on driving your existing followers to your webpages, but also on enabling them to share your content and pages and drive additional traffic. Over the years, Toucan Design has mastered the art of engaging new potential customers.
Relationship Builders
Public posts to praise or promote a person with whom you want to build a relationship.
- Showing appreciation to customers through contests, promotions, giveaways, and coupons. Contests and giveaways create excellent social media marketing opportunities, further generating lots of buzz and placing your brand on top of everyday trending lists.
- Responding to all online reviews, including positive and negative ones.
- Public posts for praising/promoting followers or customers who are ideal candidates for brand relationship building. Such posts are used sparingly to maintain their potency and effectiveness. They generate higher impact and target influencers and referral sources.
Consistency is the key to building customer relationships and our team provides professional daily design and posting services.
Credibility Builders
These have low engagement, but demonstrate & position you as an expert.
- This strategy is more important and effective for high complexity businesses or brands with low trust.
- The posts work better with mentions or questions for generating referrals.
- These posts are never boosted to ensure value proposition.
Some of the key strategies used for credibility building posts include:
- Following a consistent and well-planned posting schedule
- Keeping tabs on the competition and current trends
- Experimenting with your content
Presence Builders
Post meant to have no significant engagement but demonstrate high levels of activity to increase visibility.
